If Your Resumé Has An “Objective”, You’re Doing it Wrong

If Your Resumé Has An “Objective”, You’re Doing it Wrong

All right, let’s take care of this right now. The first time I made a resumé was in junior high. In retrospect this seems a bit early, as my first legal job was still years away. But regardless of the timing, the first item of business was to write an “objective” at the top of the resumé. Since I started working at Amazon, I’ve looked at many, many resumés. Often the candidates have been best-in-class professionals who were hired, or at worst got very good jobs elsewhere. These people…

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I am the 1%.

I am the 1%.

While we’re on the topic of cool marketing emails, here’s an interesting one I got today from LinkedIn: It plays right into the mindset of their most engaged users—many of whom have gone to great lengths to be visible on LinkedIn. And it’s enough of a pat on the back that the most egotistical recipients will post it on their blog, generating free buzz. Well played, LinkedIn. Well played.

The Greatest Marketing Email Ever

The Greatest Marketing Email Ever

I just received the greatest marketing email ever. I mean that in a non-sardonic way, too—I get a lot of marketing emails, and this is not only the best one I’ve ever seen, but quite likely the greatest one ever. Here’s the entire email: It makes perfect sense that it came from tumblr, which has already eaten the rest of the Internet’s lunch in terms of user experience. This is a brand with swagger. Plus, show me an email that…

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Facebook and the Presidential Election

Facebook and the Presidential Election

The 2012 presidential election is done, as of a few minutes ago. Take a deep breath, and rest assured that, no matter which candidate you supported, you’ll eventually get your Facebook feed back from the insanity of political posts. Out of curiosity, I took a screen capture of my Facebook feed this evening, covering about an hour of election results coming in (and including when Obama was announced as the projected winner). I highlighted the political posts in green. If…

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Career Wisdom from Dr. Gregory House

Career Wisdom from Dr. Gregory House

My wife and I have been watching through old seasons of House lately. If you’ve never watched it, you should. Add it to your Netflix. Part of why I like the show is how much I secretly relate to House. I’m not sure why—I’m not addicted to painkillers, I’m not a medical genius, and I like to think I’m not a jerk—but for better or worse he reminds me at least a little bit of myself. Which is why it…

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Google+’s Surprising Launch Strategy: Humility

Google+’s Surprising Launch Strategy: Humility

By this point, everybody who wants to be in early-stage Google+ is in. Google is yet to open the floodgates to allow non-invited users to join, but they haven’t capped the invites in a while and we’ve seen the user base skyrocket to over 20 million. The launch, so far, is a success. And it’s come with a strategy somewhat unheard of in web circles: humility. Yeah, humility. Humility in the sense of not talking up the product as a…

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Gamification: The Lesson I Learned From My Two-Year-Old

Gamification: The Lesson I Learned From My Two-Year-Old

Photo by juhansonin, under a Creative Commons Attribution-ShareAlike License Gamification in social media is obviously all the rage. It’s awkwardly caught between being old and new: the concept has always been around and in play psychologically, but it’s found new life now with a catchy name and the technology to make it common. It’s The Italian Job of the social media world—it’s a remake, but nobody knows that because we’ve all forgotten the original. 36-year-old Michael Caine and all. And I,…

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Why Making Fun of Social Media Tools is a Bad Idea

Why Making Fun of Social Media Tools is a Bad Idea

This falls into the category of all-time oversights. One of those things you should have seen coming a mile away. Think New Coke, but without the wasted millions. I was sitting in a terrific @agencyside social media training session, with @michaeljbarber speaking. He was talking about social media listening tools—products that let you track mentions of your brand or topical keywords on line. He happened to point out Radian6, Alterian SM2, and Spiral 16 as examples. While familiar with the…

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Hello, and welcome.

Hello, and welcome.

It’s about time I got a blog rolling. I’ve been involved in online marketing and digital media for years. After a couple stints with traditional ad agencies I ran the marketing for Lymabean.com, a web-based startup. Since then I’ve been involved full-time with the Web and digital agencies. I’ve written in a few other places; now I’m writing here. Nobody likes an empty blog, so here’s a few things I’ve written elsewhere to get started. On Social Media Today: Social…

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